Content hubs
Where the research and the receipts live.
Four hubs. One pipeline. Every claim links back to a public source or a RoastIQ scoring run.
Industry research
Cross-category creative pulses — TikTok hooks, brand-cue timing, sound-off performance, UGC vs studio, MENA creative boom.
Research insights
Methodology pieces — benchmark credibility framework, data-sourcing defense, LLM-as-judge IRR. Read these to understand how scoring actually works.
Creative analysis
Per-ad teardowns, before/after rebuilds, decade-test rescores. The shareable artifacts under each case study.
Case studies
Nine real ads from CeraVe, L’Oréal Paris, Coca-Cola, BMW, Booking.com, Nivea, Nike and Netflix — scored through RoastIQ and on the record.