📣 announcements
Product launches, changelog summaries, benchmark updates, event recaps. Read-only — we post, you read.
Community
SaliencyLab Discord
A small, thoughtful community for marketers, brand operators, and agency teams working on creative decisions — especially pre-spend. Peer support, benchmark discussion, product feedback, and build-in-public posts from Oussama.
🚧 Discord invite coming soonWant in on the first wave? Email us and we'll send the invite when it opens.
Last updated: April 23, 2026
What you'll find inside
💬 general
Introductions, conversations about creative testing, wins / failures, quick questions.
🎯 feedback
Feature requests, bug reports, and unsolicited opinions about SaliencyLab. Every thread is read.
📊 benchmark-talk
Discussion of benchmark patterns we surface — what the data says about US Beauty creative, MENA ad trends, etc. Open to external data too.
🧪 roastiq-help
Help each other interpret scores. Share anonymised reports. Ask "is this a good composite?" and get pushback from peers.
🔮 buyerlens-talk
Synthetic-user panel specifics — question crafting, persona selection, interpreting buyer resistance findings.
🛠 build-in-public
Oussama posts weekly on what's shipping, what's broken, and what he's learning. Questions welcome.
🌍 mena-africa
Regional channel for marketers in Morocco, Egypt, Saudi, UAE, Nigeria, South Africa. Arabic + French + English mix.
Ground rules
- Be useful. Share what worked and what didn't. Specificity beats generalities.
- No hard-sell pitches for other products in main channels. Relevant mentions are fine; spam is not.
- Treat benchmark samples as public-facing — don't post client work without consent.
- If you see a bug or broken feature, drop it in #feedback — we read everything.
- Keep it kind. Harsh critique of creatives is fine; harsh critique of people is not.
Moderation is light and human. Oussama reads the server daily. Breaking a rule gets a DM, not a ban. Repeated bad-faith behaviour is the exception.
Why a community at all
Creative testing lives between three worlds — brand, performance, and research. None of them has a shared vocabulary yet for "why this ad will be skipped," and the tools that try to answer that question are largely closed. SaliencyLab is building the open version. The community is where we work in public: discussing benchmark patterns, showing up with questions about specific creatives, and feeding back what the scoring still gets wrong.
If you're running paid media, leading brand creative, or agency-side across any of these categories, you probably have an opinion worth hearing. The server is where those opinions land.