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A free
creative
initiative
Score My Ad · An open collaboration

Your ad,
analyzed by us,
amplified to our audience.

A free collaboration between SaliencyLab and the brands and agencies making the work. We score your creative against 1,200+ benchmarked ads, and put the breakdown in front of our audience of marketers, strategists, and founders. You get a defensible read and distribution. We get content and a stronger benchmark. Mutual.

Start the collab → See the swap
Free analysis Shared spotlight Open collaboration Visibility for the work A stronger benchmark Free analysis Shared spotlight Open collaboration Visibility for the work A stronger benchmark
1,200
Ads validated
+0.30ρ
Held-out OOS Spearman
90s
Per ad, end to end
5KPIs
One frozen framework
// Why this initiative exists

Good creative deserves a spotlight.
And an honest second read.

Most pre-testing today is gated behind six-figure retainers and four-week timelines. Meanwhile, the brands and agencies doing the most interesting work, the indie shops, the in-house teams, the founder-led brands, never see a defensible read on their creative before it ships.

Score My Ad is our way of changing that. An open invitation: send us the work, we run it through the framework, we publish the analysis. No invoice, no NDA gymnastics, no pitch deck.

What you get back is a real read, the full breakdown, and our audience seeing your name. What we get is a stronger benchmark and another piece of work to learn from publicly.

This isn't a service. It's a collaboration we're inviting the industry into.

// How a past collab played out
Etisalat e&
SHARPEN 62
"Beautiful 36-second cinematic film. The brand showed up for 3 seconds. Beautiful film. Not a brand asset."
Reel v8.3 · 36s · 28K views across TikTok, LinkedIn, YouTube
// The swap

A clean trade.
Both sides win something real.

// What you bring
An ad you're proud of, or one you want a second opinion on.
A finished cut, a rough cut, an in-flight campaign, or a concept reel. Any format, any vertical, any budget tier. Big brand or indie. Agency-made or in-house. We don't filter for prestige, we filter for the question.
// What we bring
A defensible read + a real audience seeing your work.
The full 5-KPI breakdown, the composite verdict, the diagnostic moments, plus distribution to our audience of marketers, strategists, and founders. Your handle credited. Your work on stage.
// The principle
We're not selling analysis. We're trading it, for the right to put your work in front of people who care about creative.
// How the collab works

Four steps.
One handshake.
Both names on it.

01
You send the work
Upload the cut. Tell us the brand, the placement, the goal. Three-minute form. We review every submission personally.
02
We analyze it
The framework runs against your ad: 5 KPIs, one composite, the verdict, three diagnostic moments. 90 seconds of pipeline, then a human read on top.
03
We align on the cut
You see the full breakdown 48h before anything goes live. You sign off on the framing, the credit line, the tag. Nothing publishes without your green light.
04
We both share it
We post the reel across TikTok, Instagram, YouTube Shorts, and LinkedIn, handle credited. You get the assets to repost on your channels. One piece, two audiences.
// The reel · 30 seconds

What your ad becomes.

Reel · v9.1
@yourbrand sent this
"Here's
what it
scored."
SCALE
76
saliencylab.com
0.0–3.0s
The cold open
"@yourbrand sent this ad." Hero frame from your creative, polaroid-stamped, your handle credited.
3.0–9.0s
Your ad plays
6 seconds of your cut inside the polaroid frame. Audio ducked. Your work, on stage.
9.0–23.0s
Three diagnostic beats
The hook, the moment, the brand stamp, each frame scored against the framework. Score cards pulled live from the run.
23.0–27.0s
The composite reveal
SCALE, SHARPEN, or REBUILD. Color-coded. Stamped. On the record.
27.0–30.0s
The writing CTA
saliencylab.com written character by character. Cursor blinks. Locked sign-off: "Score yours before you spend."
// The framework

5 KPIs.
One composite.

The same five your ad would be measured against if it ran. Weighted, not averaged. Frozen since 2026.

25%
Beat the Skip
The first 2 seconds. Does the eye stay long enough to register anything at all?
20%
Get Noticed
Visual salience, color contrast, motion signature. The fight against the scroll.
20%
Brand Impact
Brand-asset discipline: how present is the brand, and how early?
20%
Sell Proposition
One promise, clearly. Is the reason-to-buy detectable inside the first 8 seconds?
15%
Build Brand
Long-term memory mechanics. Does the ad leave anything behind a week later?
// What partner brands take home

More than a reel.

01 ·
The full breakdown PDF
All 5 KPI scores, the composite, the three diagnostic moments, the verdict reasoning. Board-ready. Sent to you 48h before anything publishes.
02 ·
Cross-platform amplification
Your work in front of our audience on TikTok, Instagram, YouTube Shorts, and LinkedIn. Your handle credited. The vertical and square cuts handed to you to repost on your own channels.
03 ·
A credibility moment
A defensible, public read on your work that doesn't come from your own team. The kind of third-party validation you can show internally, or use the next time someone questions the creative call.
// Honest about what this is

What we will
and won't claim.

// What the score predicts

  • Public engagement signals (likes, shares, comments)
  • Click-intent percentile on TikTok and YouTube
  • Attention drop-off in the first 8 seconds
  • Brand-asset discipline through the runtime

// What the score does NOT claim

  • ROAS, sales lift, or attributed conversion
  • Survey-based brand recall
  • Measured eye tracking
  • In-market business outcomes

Validated against engagement data on 1,200 ads. Held-out OOS Spearman ρ +0.30. Predicted attention, not measured eye tracking.

Start the collaboration

Tell us about your work. We reply to every submission personally within 48 hours, whether we're a fit for a feature this round or not.

No invoices, no NDAs to negotiate, no fine print. You see the full breakdown and approve the cut 48h before anything goes live. We never publish briefs, internal numbers, media plans, or anything not already in the ad itself.

// Honest answers

Questions before you collab.

Why is it free?
Because this is a collaboration, not a service. You bring the creative, we bring the analysis and the audience. Your work makes our benchmark stronger; our reel puts your work in front of people who care about it. Both sides get something real.
Do we approve the reel before it goes out?
Yes. You see the full breakdown, the cut, the caption, and the credit line 48 hours before anything publishes. Nothing goes live until you sign off. If you want to pull out at that point, even after seeing the score, we kill it, no questions asked.
What if the score isn't flattering?
We talk to you about it first. If you don't want a low-scoring piece public, we don't publish it. If you do, and some partners actually prefer the honesty angle because it builds credibility, we frame around the fix, never the failure. Either way, your call.
Who's this collab for?
Brand teams, creative agencies, in-house studios, indie shops, founders running their own ads. Big-budget or small-budget, doesn't matter. We're looking for work that's interesting, not work that's prestigious.
Does this replace a lift study?
No. This is a pre-spend perception read. It predicts engagement and click-intent against a public-outcome corpus. Not eye-tracking, not survey recall, not attributed conversion. Different construct, different time horizon, different cost.
How do you actually score it?
Saliency model + Vertex AI multimodal read on 5 KPIs, weighted into a composite. The full methodology, including the held-out OOS Spearman ρ +0.30, is at saliencylab.com/methodology.