Hook Timer

On TikTok and Reels, roughly half of the decision to keep watching or scroll past happens inside the first 1.5 seconds. On YouTube pre-roll, the skip button appears at second 5, miss the brand moment before then and you lose the brand-lift on the 70 percent of viewers who click skip. Hook timer is a visual editor for the three moments that matter most: where the hook lands, where the brand appears, and where the CTA comes in.

Creative strategists and video editors use it during the cut to diagnose pacing before round two. A 15-second Reel with the logo at second 0 reads as a bumper ad and gets filtered. The same creative with the logo at second 2.5 behind a strong pattern interrupt outperforms on both hook rate and 3-second view. The tool does not guess, it lets you mark the actual frames so the discussion is about timestamps, not vibes.

Frames are extracted at 0.5-second intervals directly in the browser - no server upload, no waiting for transcodes. Best used before handing a cut to the media buyer, or when you are diagnosing why a previously strong creative suddenly stopped scaling.