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Free Tool

Hook Timer

Upload a video ad to visualize its timeline. Mark where the hook, brand, and CTA appear, and review their positions.

Drop a video or click to upload

MP4, MOV, WebM · up to 60 seconds · codec support depends on your browser

3 timelines remaining today

Mark the frames where you identify the hook, brand and call to action. The timeline describes your creative and your editorial choices; it does not measure viewer retention or attention.

Videos up to 60 seconds are sampled every half second in your browser. Compare earlier and later edits as hypotheses, then use actual audience evidence to judge which works. Timing notes below are descriptive, not validated performance thresholds.

How It Works

1

Upload video

Upload a video file (MP4, MOV, WebM). Frames are extracted locally at 0.5-second intervals.

2

Mark moments

Select a marker type (Hook, Brand, or CTA) then click on a frame in the timeline to mark when it appears.

3

Get feedback

Get instant feedback on where your chosen moments sit in the video.

Why It Matters

Mark when your hook, brand and call to action appear so an editor can inspect the sequence. These timestamps describe the creative; they do not measure viewer retention or campaign impact.

Provisioned workspace plans

RoastIQ scoring and the workspace features below require an account provisioned after consultation. Free and Pro are workspace allowance tiers; this table does not grant public access to scoring. Standalone tools on this page need no account.

Ad spec checking

Free
Included
Pro
Included

Image compression & resize

Free
Included
Pro
Included

Video frame extraction

Free
Included
Pro
Included

RoastIQ creative scoring (5 KPIs)

Free
10 analyses / month (up to 3 / day)
Pro
300 analyses / month (30 / day)

Benchmark comparisons

Free
Not included
Pro
Included

Visual attention heatmaps

Free
Not included
Pro
Included

BuyerLens synthetic panel

Free
Not included
Pro
Included

Compare workflow

Free
Not included
Pro
Included

Export & share reports

Free
Not included
Pro
Included

Hugo agent + MCP access for connected AI clients

Free
Not included
Pro
Included

Go beyond the basics

Review your ad across 5 creative diagnostics

RoastIQ provides five model-based diagnostics: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition and Build Brand. Eligible peer comparisons depend on the saved cohort; Meta and unsupported cohorts remain directional only.

Beat the Skip

78

Illustrative

Get Noticed

65

Illustrative

Brand Impact

72

Illustrative

Sell Proposition

58

Illustrative

Build Brand

69

Illustrative

Illustrative example · Directional only · Preview v1. These numbers are authored examples, not a saved scoring run. Model version and cohort coverage are not recorded; outcome validation and run stability are not established. They do not measure viewers or predict campaign returns.

Reviewed

Scope agreed with your team

5

KPIs scored per ad

Free

Public tools, no account required

Scoped

Eligible peer comparisons

Frequently Asked Questions

Ready for the full analysis?

These tools check the basics. RoastIQ scores your creative across five creative diagnostics and eligible model-scored peers, helping your team choose changes to test.

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