Ad spec checking
- Free
- Included
- Pro
- Included
Free Tool
Creative Brief Generator
Build an ad brief and an optional creative test plan. Choose one concern, challenge your hypothesis and download a worksheet your team can use.
From brief to decision
What could this creative be missing?
Choose one concern to add a test plan to your download. Each plan names a single edit, a competing explanation, neutral viewer questions and the evidence needed to decide. These are editorial starting points, not an analysis of your ad.
See five worked examples
Illustrative scenarios, not customer results. Use them to define your own control and variant.
- Hook clarity
- A coffee subscription opens on a cinematic landscape. Variant B opens on the first cup being prepared; the remaining shots and offer stay the same.
- Brand recognition
- A running-shoe ad reveals the logo only on the end card. Variant B adds the same shoe's distinctive brand cue to the opening action.
- Claim credibility
- A bag ad says it fits a workday. Variant B shows the actual laptop and daily items fitting inside, without changing the claim or price.
- Sound-off comprehension
- A meal-service ad states the delivery schedule only in voiceover. Variant B adds that same schedule as a readable caption.
- CTA friction
- A consultation ad ends with 'Discover more'. Variant B says 'See available consultation times', with the same booking page and offer.
Choose evidence that matches the question: creative diagnostics for possible weaknesses, synthetic interviews for hypotheses, and real-viewer research or controlled live tests for observed responses.
Brand name, platform and objective are required. Download your draft before leaving this page.
A written creative brief gives the brand manager, strategist and production team a shared proposition, audience and next action. Use this draft to agree the work before production, then verify the claims and requirements for your campaign.
This generator covers the fields that actually matter: brand and product, target platform, campaign objective, audience description (demographic plus psychographic and cultural cues), key messages, desired tone, and mandatory elements like logos, legal claims, and end-card CTA copy. Output is a clean, downloadable text brief you can paste straight into a doc or agency brief template.
Media buyers use it to write briefs faster. In-house brand teams use it to standardize the format across multiple campaigns. Agency strategists use it as a starting scaffold before filling in the bespoke sections. Your brief is assembled on your device. Download it before leaving; entered details are not saved across visits. Usage analytics, when consented, record the tool and selected platform, not your brief text.
How It Works
1
Fill in details
Enter your brand, product, platform, and campaign details below.
2
Choose a test
Optionally add a concern to investigate, then generate your brief and test worksheet.
3
Download
Download the brief as a text file and share it with your team.
Why It Matters
A written brief gives your team a shared proposition, audience and production scope. Use it to align the work before producing creative; it does not guarantee a performance lift.
Provisioned workspace plans
RoastIQ scoring and the workspace features below require an account provisioned after consultation. Free and Pro are workspace allowance tiers; this table does not grant public access to scoring. Standalone tools on this page need no account.
Image compression & resize
- Free
- Included
- Pro
- Included
Video frame extraction
- Free
- Included
- Pro
- Included
RoastIQ creative scoring (5 KPIs)
- Free
- 10 analyses / month (up to 3 / day)
- Pro
- 300 analyses / month (30 / day)
Benchmark comparisons
- Free
- Not included
- Pro
- Included
Visual attention heatmaps
- Free
- Not included
- Pro
- Included
BuyerLens synthetic panel
- Free
- Not included
- Pro
- Included
Compare workflow
- Free
- Not included
- Pro
- Included
Export & share reports
- Free
- Not included
- Pro
- Included
Hugo agent + MCP access for connected AI clients
- Free
- Not included
- Pro
- Included
| Feature | Free Tools | Pro |
|---|---|---|
| Ad spec checking | Included | Included |
| Image compression & resize | Included | Included |
| Video frame extraction | Included | Included |
| RoastIQ creative scoring (5 KPIs) | 10 analyses / month (up to 3 / day) | 300 analyses / month (30 / day) |
| Benchmark comparisons | Not included | Included |
| Visual attention heatmaps | Not included | Included |
| BuyerLens synthetic panel | Not included | Included |
| Compare workflow | Not included | Included |
| Export & share reports | Not included | Included |
| Hugo agent + MCP access for connected AI clients | Not included | Included |
Go beyond the basics
Review your ad across 5 creative diagnostics
RoastIQ provides five model-based diagnostics: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition and Build Brand. Eligible peer comparisons depend on the saved cohort; Meta and unsupported cohorts remain directional only.
Beat the Skip
78
IllustrativeGet Noticed
65
IllustrativeBrand Impact
72
IllustrativeSell Proposition
58
IllustrativeBuild Brand
69
IllustrativeIllustrative example · Directional only · Preview v1. These numbers are authored examples, not a saved scoring run. Model version and cohort coverage are not recorded; outcome validation and run stability are not established. They do not measure viewers or predict campaign returns.
Reviewed
Scope agreed with your team
5
KPIs scored per ad
Free
Public tools, no account required
Scoped
Eligible peer comparisons
Frequently Asked Questions
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Ready for the full analysis?
These tools check the basics. RoastIQ scores your creative across five creative diagnostics and eligible model-scored peers, helping your team choose changes to test.
Book a demo