Ad spec checking
- Free
- Included
- Pro
- Included
Free Tool
Ad Fatigue Estimator
Input your ad metrics and estimate when creative fatigue sets in. Use an editorial checklist based on the numbers you enter.
Heuristic v1 · No calibrated confidence, audience validation or causal diagnosis. Category labels describe this formula only.
Times a unique user sees your ad
How many days the ad has been active
CTR when the ad first launched
Current CTR (most recent data)
FreshScore: 12/100
CTR has declined 28% since launch
FreshShowing WearFatiguedBurned Out
Recommendations
- •This formula gives a low review signal. Check campaign results before deciding what to keep.
- •Monitor CTR weekly for early signs of decline.
- •Start preparing a creative refresh for when metrics begin to dip.
How is this calculated?
Fatigue Score = max(Frequency x Days Running x (1 - CTR Trend), CTR crash floor)
The floor keeps a severe CTR crash from being masked by a low frequency or a short flight time — a 90% CTR decline on day 1 is a real warning sign even if frequency x days alone would score it low. It is capped at 70 (the top of the "Fatigued" range), so CTR severity alone never single-handedly produces a "Burned Out" verdict — reaching that still needs frequency and days running to agree.
CTR Trend = Current CTR / Initial CTR = 0.72
This is a simplified model. Real fatigue depends on audience size, creative quality, platform, and competitive environment. Use as a directional signal.
Compare frequency, elapsed days and the CTR values you enter using an editorial formula. Its score and category are heuristic review prompts, not measured fatigue or a forecast of when an ad will stop working.
CTR changes can have several causes, including changes in audience, placement, spend or measurement. Check those factors and actual campaign results before changing budget or replacing creative.
How It Works
1
Enter frequency
Enter your average ad frequency (times a user sees the ad).
2
Add CTR data
Input the number of days the ad has been running and your initial vs. current CTR.
3
Get verdict
Get an instant fatigue score with recommendations for what to do next.
Why It Matters
Use changes in your metrics to start a review. This formula cannot establish why performance changed or prescribe a spending decision.
Provisioned workspace plans
RoastIQ scoring and the workspace features below require an account provisioned after consultation. Free and Pro are workspace allowance tiers; this table does not grant public access to scoring. Standalone tools on this page need no account.
Image compression & resize
- Free
- Included
- Pro
- Included
Video frame extraction
- Free
- Included
- Pro
- Included
RoastIQ creative scoring (5 KPIs)
- Free
- 10 analyses / month (up to 3 / day)
- Pro
- 300 analyses / month (30 / day)
Benchmark comparisons
- Free
- Not included
- Pro
- Included
Visual attention heatmaps
- Free
- Not included
- Pro
- Included
BuyerLens synthetic panel
- Free
- Not included
- Pro
- Included
Compare workflow
- Free
- Not included
- Pro
- Included
Export & share reports
- Free
- Not included
- Pro
- Included
Hugo agent + MCP access for connected AI clients
- Free
- Not included
- Pro
- Included
| Feature | Free Tools | Pro |
|---|---|---|
| Ad spec checking | Included | Included |
| Image compression & resize | Included | Included |
| Video frame extraction | Included | Included |
| RoastIQ creative scoring (5 KPIs) | 10 analyses / month (up to 3 / day) | 300 analyses / month (30 / day) |
| Benchmark comparisons | Not included | Included |
| Visual attention heatmaps | Not included | Included |
| BuyerLens synthetic panel | Not included | Included |
| Compare workflow | Not included | Included |
| Export & share reports | Not included | Included |
| Hugo agent + MCP access for connected AI clients | Not included | Included |
Go beyond the basics
Review your ad across 5 creative diagnostics
RoastIQ provides five model-based diagnostics: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition and Build Brand. Eligible peer comparisons depend on the saved cohort; Meta and unsupported cohorts remain directional only.
Beat the Skip
78
IllustrativeGet Noticed
65
IllustrativeBrand Impact
72
IllustrativeSell Proposition
58
IllustrativeBuild Brand
69
IllustrativeIllustrative example · Directional only · Preview v1. These numbers are authored examples, not a saved scoring run. Model version and cohort coverage are not recorded; outcome validation and run stability are not established. They do not measure viewers or predict campaign returns.
Reviewed
Scope agreed with your team
5
KPIs scored per ad
Free
Public tools, no account required
Scoped
Eligible peer comparisons
Frequently Asked Questions
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