Ad spec checking
- Free
- Included
- Pro
- Included
Free Tool
Ad Length Planner
Choose a platform and objective to explore illustrative duration ranges and ideas for your next creative test.
Editorial planning examples · v1. No model run, validation estimate or cohort evidence underlies these ranges. Verify placement limits separately and measure the result of your test.
Illustrative ranges, all platforms
| Platform | Objective | Planning range |
|---|---|---|
| TikTok | Brand Awareness | 9-15 seconds |
| Conversion / Sales | 21-34 seconds | |
| Engagement | 15-30 seconds | |
| Instagram Reels | Brand Awareness | 15-30 seconds |
| Conversion / Sales | 15-30 seconds | |
| Instagram Stories | Brand Awareness | 5-15 seconds |
| Conversion / Sales | 5-15 seconds | |
| Facebook Feed | Brand Awareness | 15-30 seconds |
| Conversion / Sales | 15-30 seconds | |
| YouTube Pre-roll | Brand Awareness | 6 seconds (bumper) |
| Consideration | 15-30 seconds (skippable) | |
| Conversion / Sales | 15-30 seconds (skippable) | |
| Brand Awareness | 15-30 seconds | |
| Lead Generation | 15-30 seconds |
Use these editorial planning ranges to scope alternative cuts before production. They are hypotheses for testing, not measured optimal lengths or current platform limits.
Keep the message, audience and offer comparable when testing duration. Record campaign results separately from model diagnostics.
Check the current specifications for your exact placement in the ad platform before exporting. This planner does not validate upload eligibility.
How It Works
1
Pick platform
Select your target platform from the dropdown.
2
Choose objective
Select your campaign objective (awareness, conversion, etc.).
3
Get recommendation
Use an illustrative duration range to plan variants, then check current placement specifications.
Why It Matters
A duration plan helps the team agree what each cut needs to communicate. Actual effectiveness needs audience evidence; length alone does not predict CPM, CTR or retention.
Provisioned workspace plans
RoastIQ scoring and the workspace features below require an account provisioned after consultation. Free and Pro are workspace allowance tiers; this table does not grant public access to scoring. Standalone tools on this page need no account.
Image compression & resize
- Free
- Included
- Pro
- Included
Video frame extraction
- Free
- Included
- Pro
- Included
RoastIQ creative scoring (5 KPIs)
- Free
- 10 analyses / month (up to 3 / day)
- Pro
- 300 analyses / month (30 / day)
Benchmark comparisons
- Free
- Not included
- Pro
- Included
Visual attention heatmaps
- Free
- Not included
- Pro
- Included
BuyerLens synthetic panel
- Free
- Not included
- Pro
- Included
Compare workflow
- Free
- Not included
- Pro
- Included
Export & share reports
- Free
- Not included
- Pro
- Included
Hugo agent + MCP access for connected AI clients
- Free
- Not included
- Pro
- Included
| Feature | Free Tools | Pro |
|---|---|---|
| Ad spec checking | Included | Included |
| Image compression & resize | Included | Included |
| Video frame extraction | Included | Included |
| RoastIQ creative scoring (5 KPIs) | 10 analyses / month (up to 3 / day) | 300 analyses / month (30 / day) |
| Benchmark comparisons | Not included | Included |
| Visual attention heatmaps | Not included | Included |
| BuyerLens synthetic panel | Not included | Included |
| Compare workflow | Not included | Included |
| Export & share reports | Not included | Included |
| Hugo agent + MCP access for connected AI clients | Not included | Included |
Go beyond the basics
Review your ad across 5 creative diagnostics
RoastIQ provides five model-based diagnostics: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition and Build Brand. Eligible peer comparisons depend on the saved cohort; Meta and unsupported cohorts remain directional only.
Beat the Skip
78
IllustrativeGet Noticed
65
IllustrativeBrand Impact
72
IllustrativeSell Proposition
58
IllustrativeBuild Brand
69
IllustrativeIllustrative example · Directional only · Preview v1. These numbers are authored examples, not a saved scoring run. Model version and cohort coverage are not recorded; outcome validation and run stability are not established. They do not measure viewers or predict campaign returns.
Reviewed
Scope agreed with your team
5
KPIs scored per ad
Free
Public tools, no account required
Scoped
Eligible peer comparisons
Frequently Asked Questions
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Ready for the full analysis?
These tools check the basics. RoastIQ scores your creative across five creative diagnostics and eligible model-scored peers, helping your team choose changes to test.
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