Free Tool
Benchmark Lookup
Look up ad creative benchmarks by category, platform, and country. See how typical ads score across all five SaliencyLab KPIs.
A raw creative score of 65 is meaningless on its own. The same score is top-decile for fintech ads on LinkedIn and bottom-quartile for beauty ads on TikTok. Benchmarks are the context that turns numbers into decisions. Look up your category, platform, and region and you see the median, the 20th percentile (below average) and the 80th percentile (top-performer threshold) for each of the five KPIs that predict creative performance.
Media buyers use benchmarks to decide whether to scale, sharpen, or rebuild a creative. Creative strategists use them to set realistic targets for brief reviews. Agencies use them in client reporting to replace the vague "this feels strong" narrative with a defensible number: "this ad is in the top 20 percent of beauty creatives on TikTok in France".
Benchmarks recompute nightly. If your category shows a "Building, N ads" message, the sample is still below the minimum we consider statistically meaningful, better to surface that than publish a median backed by ten creatives.
How It Works
Select filters
Choose a category, platform, or region from the dropdowns below.
Search
Click Search to retrieve benchmark data for that slice.
Compare
View median, bottom 20%, and top 20% scores for each KPI.
Why It Matters
Free vs Pro
These tools are free forever. When you need full creative intelligence, upgrade to Pro.
| Feature | Free Tools | Pro |
|---|---|---|
| Ad spec checking | ||
| Image compression & resize | ||
| Video frame extraction | ||
| RoastIQ creative scoring (5 KPIs) | 3/month | Unlimited |
| Benchmark comparisons | ||
| Visual attention heatmaps | ||
| BuyerLens synthetic panel | ||
| Compare workflow | ||
| Export & share reports | ||
| Priority processing |
Go beyond the basics
Score your ad across 5 performance KPIs
RoastIQ analyzes your creative in under 90 seconds. You get a composite score, five KPI breakdowns (Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, Build Brand), benchmarked against real ads in your category.
Beat the Skip
78
Get Noticed
65
Brand Impact
72
Sell Proposition
58
Build Brand
69
90s
Average analysis time
5
KPIs scored per ad
Free
3 analyses per month
12
Markets benchmarked
Frequently Asked Questions
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Ready for the full analysis?
These tools check the basics. RoastIQ scores your creative across five performance KPIs, benchmarks it against real ads, and tells you exactly what to fix.
Try RoastIQ Free