One decision system · RoastIQ first. Buyer layer only if needed.
Pre-spend creative intelligence
Know what ships
before budget
goes live.
Upload one ad. Get a scored verdict in under 90 seconds. RoastIQ gives the first benchmarked read on the ad. BuyerLens opens only when the score still needs a buyer-specific explanation.
Free plan · 3 analyses included · No card required
Beat the Skip
Get Noticed
Brand Impact
Sell Proposition
Build Brand
Coca-Cola · Holidays 2026YouTube · 60s
SharpenBenchmark: 142 ads in categoryYouTube · DTC Skincare
Next move
Tighten the value proposition before second 8. The emotional hook earns attention but the product reason arrives too late to convert.
Benchmark context
AttachedHow it works
Three steps to a clearer pre-spend call
Upload the real ad, read the first recommendation, and go deeper only if the decision still needs another signal.
Bring the live-bound creative
Upload the cut closest to go-live so the benchmark frame and next move stay tied to the real launch decision.
Asset lockedDrop the live-bound creativeImage or video · private workspace · benchmark fields attached
Instagram FeedDTC skincareUS launch
AssetSummer_Campaign_v3.mp4
ContextCategory + region locked
GoalPre-spend decision
Get the RoastIQ verdict
Read the five KPI scores, benchmark context, and the single next move while the ad is still editable.
RoastIQ verdictRoastIQ first pass
Read the pressure points before launchBenchmark context attached · Priority: tighten the proposition before wider spend.
Open the buyer layer only if needed
Keep the RoastIQ result attached, then use BuyerLens only when the room still needs the audience-specific why.
Buyer layerReport summary
Current action: Sharpen Impact82ndSkip percentile
68thImpact percentile
5KPI families
Sharpen
Scale
Rebuild
Sharpen
Live Demo
Watch RoastIQ diagnose a real ad scene by scene.
Real-time scene detection, object recognition, and KPI scoring. The interactive walkthrough loads only when you get close to it.
Deferred loadingPoster firstInteractive on demand
Coca-Cola walkthrough
The section shell renders immediately. The heavier player and scene timeline wait until you actually reach them.
That keeps the homepage and RoastIQ route lighter upfront, while still preserving the full interactive demo when someone scrolls to it.
The Science
We obsess over pre-spend decision clarity
SaliencyLab exists to help teams make one better creative decision before media spend begins. RoastIQ gives the first benchmarked read. BuyerLens opens only when the score still needs a buyer-specific why. We are explicit about what each layer measures, what stays directional, and where human judgment still matters.
Decision ladder
One system for one pre-spend decision
RoastIQ makes the first call. Platform and category already live inside the report. Synthetic Users starts from the saved RoastIQ result only when the room still needs the buyer-specific why.
Read the decision ladder↗What we publish and explain
Three layers of scoring, one transparent readout
Every score decomposes into raw signals, sub-KPI families, and the five main KPIs with a weighted composite. Benchmark context is attached so the number is read against the right platform and category, not as an abstract grade.
Read the scoring layers↗Escalate if needed
What SaliencyLab claims, and what it does not
Scores are model predictions, not measured outcomes. Attribute detection is ~85% accurate. No published correlation to in-market success yet. Heatmaps predict visual attention, not measured eye tracking.
Read the honesty page↗Primary roles
Pick the team that has to make the call
The workflow stays the same. What changes is the evidence each team needs to trust the recommendation.
Performance Marketer
Catch weak creatives before they burn budget
Catch weak creatives before budget burns
Use RoastIQ before spend goes live. See where attention slips, whether the value prop lands, and whether the cut clears the right benchmark frame.
- →Will this get skipped before the value prop appears?
- →Which cut is safest to scale this week?
- →What single edit is most likely to improve Beat the Skip?
Decision snapshot
Spend-ready creative readout
Where the opening holds, where the message softens, which change happens before wider spend.
Opening attentionStrong
Message clarityReview
Benchmark contextAttached
Attention traceFormat/category normPriority edit order
Next moveTighten the opening proposition before scaling budget.
Creative Strategist
Give the room a recommendation people can defend
Give the room a defensible recommendation
Use the diagnostic and optional buyer reactions to replace taste-based debate with a recommendation the client can follow.
- →Which route has the clearest brand signal?
- →What objections appear when the audience lens is opened?
- →Which version should the client see first in review?
Decision snapshot
Client-ready evidence pack
Package the strongest callouts before review so the recommendation feels grounded, not subjective.
Brand cue strengthClear
Audience objectionsSurfaced
RecommendationReady
Evidence timelineSynthetic objectionsRevision callouts
Next movePresent direction A with audience objections resolved in the opening.
Brand Team
Protect brand cues before the asset leaves the building
Protect brand cues before the asset ships
Check brand visibility, recall cues, and benchmark position before the asset ships — not after the campaign has already spent.
- →Are the brand cues landing early enough?
- →Does this creative meet the Brand Impact bar for this category?
- →What would weaken memory carryover if we launched this as-is?
Decision snapshot
Brand-safety pre-flight view
Verify recall cues and brand linkage before assets go live, anchored in benchmark context.
Brand linkageStrong
Recall cue timingVisible
Norm comparisonIn range
Brand cue auditPlatform norm contextBuild Brand rec
Next moveKeep current brand cues. Refine the close for stronger memory carryover.
Make the launch call earlier
Bring the live cut closest to spend. Leave with the next move.
RoastIQ gives the first benchmarked read. BuyerLens stays in reserve until the team needs the buyer-specific why behind the score.
Free plan includes 3 analyses before you ever need a deeper workflow.