AI-native ad testing, with expert review

Know which ads
to back.

We test your ads with AI and simulated buyers. Our team reviews the evidence to recommend which creative to invest in, improve or double down on.

Discuss your campaign Explore the example

Creative sprints €500 · Monthly partnership €1,000Excluding applicable VAT

SaliencyLab in action49-second product demo

From creative options to a clear decision.Watch the full demo

From the people doing the work

A clearer creative decision.
Before the next spend.

“The first diagnostic I've used that flags what's wrong before the data comes in, when I can still change the cut.”

Melody AbboudSenior Media Manager, FBU Solutions

See what works.
Understand why.
Decide what to back.

Market context. Creative testing. Simulated buyer feedback.
Our team turns the evidence into a recommendation.

Motion off

Beauty 🇬🇧 United Kingdom3 creative approaches

Example concepts, not measured market rankings.

01 / Market

See your category clearly.

Explore the creative approaches in your category and market.

01 / Market

See your category clearly.

Explore the creative approaches in your category and market.

Beauty 🇬🇧 United Kingdom3 creative approaches

Example concepts, not measured market rankings.

02 / Your ads

Bring the ads you’re deciding between.

Start with your creative options and the decision you need to make.

🇬🇧 United KingdomBeautyDecision: which creative to back?

Product close-upReady for review

03 / RoastIQ

Find what holds the ad back.

Five checks reveal what earns attention and what needs a clearer message.

01Product close-up

Make the benefit visible

THE KEY FINDINGThe product is visible. Its role is not.

Five diagnostic checks

Beat the SkipDoes the opening hold attention?78strong

Review the opening before viewers scroll.

Get NoticedDoes the ad stand out?82strong

Look for a clear focal point.

Brand ImpactIs the brand clear?67moderate

Check that people can connect the message to the brand.

Sell PropositionIs there a reason to choose it?44weak

Show when to use the serum.

Build BrandDoes it feel distinctively yours?64moderate

Keep distinctive brand cues across the ad.

● Strong 70+● Moderate 45–69● Weak <45

How the checks work Example scores · Model estimates

04 / BuyerLens

Understand the buyer’s hesitation.

When you need to go deeper, explore possible objections with AI-simulated buyers.

🇬🇧 United Kingdom

AI-simulated buyers · Beauty · UK

Practical buyer · Needs a clear use case

What would stop you choosing this serum?

It looks appealing, but I need to understand where it fits in my skincare routine.

Example simulated answers, not real consumer interviews.

05 / Your decision

Know where to double down.

Our team reviews the evidence and recommends what to back, improve or rethink.

Evidence → team review → recommendationThe service ends with a decision you can act on.

Back

02Product in use

Show when to use the serum.

Improve

01Product close-up

Keep the product shot. Make its benefit clear.

Rethink

03Lifestyle mood

Rework the message before committing budget.

Example recommendation. Actual decisions follow your brief and reviewed evidence.

Explore a full example report Prefer your own AI agent? Explore MCP

Creative decisions, with expert support

A clear next move.
A clear price.

One campaign or a regular creative rhythm. We review the evidence and give your team a direction they can act on.

One campaign decision

Launch with Confidence

Creative review sprint

€500/ sprint

Choose your strongest direction. Give your creative team a clear next edit.

One brand · one campaign · up to 6 creatives

A prioritized creative shortlist, with the reasoning
Annotated frames and visual editing recommendations
One 30-minute decision call
One review of up to 6 revised creatives

A regular creative rhythm

Creative Decision Partner

Ongoing creative review

€1,000/ month

Keep campaigns moving, with an expert who builds on what your brand learns.

One brand · 2 cycles · up to 6 creatives per cycle

The complete sprint deliverables in each cycle
Two reserved review slots on an agreed calendar
Two campaign briefs, with relevant category references
A shared decision log that carries learning forward

Prices in EUR, excluding applicable VAT. Expert review and workspace usage for the agreed work included.

Every engagement includes a revision review and our clarity commitment.

Explore the full scope & terms

Meet the founder ↗

In the founder's words

Making more ads is easier.
Knowing which ones deserve the budget is harder.

That is why I built SaliencyLab. We bring creative evidence and human judgment together, so your team can make a clear decision and move forward.

Oussama Nakhil Founder, SaliencyLab · Previously L'Oréal and NielsenIQ

A fashion creative showing a coat in an everyday setting

Your creative.
Our full attention.

Find the real question.Attention. Message. Buyer hesitation.

Human judgment, included.Founder support, from context to recommendation.

The service behind the platform

You bring the ads.
We stay for the decision.

Tools give you signals. We help you understand what they mean for your brand and your budget.

01
Start with your context.
Your audience, your market and the decision ahead. We shape the review around your business.
02
Put the evidence to work.
Creative diagnostics, market references and simulated buyer feedback. We guide your team or run the agreed work for you.
03
Know what deserves the budget.
A reviewed recommendation: what to back, what to improve and why. Shared in a report your team can act on.

Meet your creative partner

MarketCreative context

RoastIQFive diagnostic KPIs

BuyerLensAI-simulated interviews

Hugo + MCPExplore with your AI agent

Campaign consultation · 30 min

Bring your ads.
See how to choose.

Thirty minutes to discuss the creative decision ahead, explore an example review and agree how we can help. Bring the ads you’re considering investing in.

30 minScope and timing agreed·Founder-led conversation

Oussama Nakhil

Founder at SaliencyLab. Previously L'Oréal Groupe, NielsenIQ, HEC Paris, Grenoble EM.

SaliencyLab · Campaign consultation

🕐 30mVideo call🌍 Your time zone

A conversation built around you

Tell us about your team and the decision ahead. Answer a few quick questions on SaliencyLab. We’ll contact you to agree a time for your consultation.

Discuss your campaign →

What do we receive?

A recommendation on which creative to back, why, and what to change. We can review the evidence with your team or manage the testing and review for you. Scope and timing are agreed before we begin.

Are BuyerLens participants real people?

No. BuyerLens uses AI-simulated buyers to explore possible objections to your creative. Their answers help explain the diagnosis; they are not independent validation or real consumer interviews.

Does the score predict sales or ROAS?

No. The five KPIs are modeled creative diagnostics. We do not claim sales lift, ROAS, attributed conversion, or brand recall. Campaign outcomes are measured in market. Separate platform outcome models have their own validation.

See the evidence, scoring rules and limitations.

Is my creative private?

Your creatives and reports are scoped to your workspace. We do not use customer ads to train scoring models. You control whether to create a share link.

Read about security and access.

Can we use our own AI agents?

Yes. Supported AI clients can use SaliencyLab tools through MCP, with your workspace access and allowances.

Explore supported clients and setup.

Knowledge & News

What we're building and saying.

VideoPodcast

DigiTalk: How AI Can Save Creatives' Time with Oussama Nakhil

Oussama joins the DigiTalk podcast to talk through how AI-based creative diagnostics change the pre-spend workflow, and where RoastIQ fits as that shift plays out.