Science & Journal

Methodology research, workflow playbooks, and honest product thinking.

The Pre-Post Gap: Why creative testing after launch is too late

Most creative decisions are made on gut feel before launch, then validated with performance data after the budget is spent. The gap between these two moments is where the most expensive mistakes happen.

By Oussama Nakhil

Science

Three layers of scoring: from raw signals to KPI families to creative verdict

A single AI score for an ad is useless. RoastIQ scores in three layers: raw perception signals, sub-KPI families, and the 5 main KPIs with weighted composite.

By Oussama Nakhil

Science

Visual attention prediction vs. eye tracking: what we can and cannot claim

RoastIQ uses TranSalNet to predict where the eye is likely to look. This is not eye tracking. Here is exactly what the model does and where it breaks down.

By Oussama Nakhil

Science

From RoastIQ score to buyer objection: how context makes synthetic interviews sharper

BuyerLens never starts from scratch. Every interview begins with the RoastIQ result. This context transforms generic AI interviews into focused pressure tests.

By Oussama Nakhil

Science

When a BuyerLens study is strong enough to act on

We do not show a single accuracy percentage because that would be misleading. Instead, we show coverage indicators that help you judge study strength.

By Oussama Nakhil

Journal

From RoastIQ to BuyerLens to brief: the decision loop in one workspace

The creative decision loop has four steps: score, understand, fix, rerun. In SaliencyLab, all four happen inside one study with context flowing automatically.

By Oussama Nakhil

Company News

SaliencyLab selected for GITEX Africa 2026 as part of Morocco 300

SaliencyLab has been selected to attend GITEX Africa 2026 in Marrakech as part of the Morocco 300 cohort, recognized among the top innovative startups in the country.

By Oussama Nakhil

Product Updates

RoastIQ v3: Sub-KPI breakdown and 3-layer scoring

The latest RoastIQ update introduces sub-KPI components for Get Noticed, Sell Proposition, and Build Brand, giving creative teams granular insight into what drives each score.

By Oussama Nakhil

Product Updates

Meet Hugo: your autonomous creative intelligence agent

Hugo is an AI agent that runs the full diagnostic pipeline from a single conversation. Upload a video, ask a question, and Hugo handles everything.

By Oussama Nakhil

Company News

Benchmark pool reaches 500 ads across Meta, TikTok, and YouTube

Our benchmark pool now covers 500+ scored ads from ad transparency APIs across Instagram Reels, TikTok, YouTube Shorts, and Facebook Feed.

By Oussama Nakhil