The shift
Stop navigating screens.
Start asking questions.
The pipeline is already powerful. The cost is the context-switching, uploading here, comparing there, exporting somewhere else. Hugo collapses all of it into a single conversation that ends in a decision.
One conversation. Full pipeline.
Diagnostic, buyer interviews, benchmark search, creative brief, Hugo picks the right tool for the question. You never leave the chat.
Reasoning you can audit.
Every tool call, every piece of evidence, every decision is shown. You trust the recommendation because you can see exactly how it got there.
Built on the SaliencyLab stack.
Not a wrapper. Hugo calls the real RoastIQ scoring engine, the real BuyerLens panels, the real benchmark pool, the same data your team already trusts.
How Hugo thinks
Watch the reasoning, not just the answer.
Hugo shows you every tool he uses, every piece of evidence he reads, every decision he makes — so you trust the recommendation.
Hugo's toolkit
12 tools. One agent. Zero manual steps.
Hugo decides which tools to use based on your question. You never navigate between screens.
Sample answer
Not a wall of text. A decision.
Hugo returns the verdict, the KPI breakdown, the evidence behind it, and a specific next move, formatted for the room, not the model.
Hugo · Diagnostic answer
Coca-Cola · Holidays 2025 · YouTube 60s
Add a product moment between seconds 5 and 8, while the emotional hook still carries. On Meta placements, add a text overlay: 91% of viewers will hear no jingle.
What Hugo is worth
One agent replaces three Tuesday meetings.
A planner, a strategist, and a research lead, usually three calendars, three decks, and a week of waiting. Hugo runs the same work in the time it takes to read this paragraph.
- 3–5 day turnaround per cut, per agency loop
- Manual hand-off between strategist, planner, researcher
- Subjective verdicts. No audit trail when a launch flops
- $40k–$120k for a single Kantar Link AI study
- Insight buried in a PDF, three weeks after the spend decision
- Verdict in 90 seconds. Buyer interviews in five minutes
- One agent, one chat, one project, every artefact linked
- Every score traceable to evidence, benchmark, and timestamp
- Included in Pro. No per-study uplift, no enterprise minimum
- The decision lives where you make it, before the media buy
Compress the loop
What used to take a week of meetings, diagnostic read, buyer reaction, benchmark check, brief rewrite, happens in one conversation while the editor is still in the timeline.
Protect the spend
A single rejected cut saved before paid amplification pays for Pro for a year. Hugo flags Rebuild verdicts before the media plan is locked.
End the deck cycle
No more 40-slide pre-test PDFs. Hugo's output is a verdict, five KPIs, the evidence, and a next move, shareable in Slack, not a research portal.
Defend the decision
Every verdict logs to a project audit trail, model version, benchmark pool, confidence band, evidence. When the CMO asks why, you have the receipts on hand.
Why teams trust him
Recommendations come with their receipts.
Hugo isn't a black box. Every answer ties back to the same data your team already trusts, and you can inspect every step.
Auditable reasoning trace
Every tool call, every database read, every benchmark query is logged and inspectable. Decisions arrive with their evidence chain attached, never as opaque conclusions.
Same data your team already uses
Hugo calls the real RoastIQ scoring engine, the real BuyerLens panels, the real benchmark pool. He doesn't re-implement the pipeline, he orchestrates it. One source of truth.
Honest about what he knows
Hugo flags low-confidence answers, surfaces benchmark sample sizes, and refuses to invent metrics. Scores are model predictions; synthetic interviews are simulated. He says so.
Questions teams ask first
What Hugo is, and isn't.
Straight answers to the questions every CMO, planner, and head of creative asks before they hand him a brief.
