The shift
Stop navigating screens.
Start asking questions.
The pipeline is already powerful. The cost is the context-switching, uploading here, comparing there, exporting somewhere else. Hugo collapses all of it into a single conversation that ends in a decision.
One conversation. Full pipeline.
Diagnostic, buyer interviews, benchmark search, creative brief, Hugo picks the right tool for the question. You never leave the chat.
Reasoning you can audit.
Every tool call, every piece of evidence, every decision is shown. You trust the recommendation because you can see exactly how it got there.
Built on the SaliencyLab stack.
Not a wrapper. Hugo calls the real RoastIQ scoring engine, the real BuyerLens panels, the real benchmark pool, the same data your team already trusts.
How Hugo thinks
Follow the actions and supporting evidence.
Review the saved source behind a recommendation, then choose what to change or test.
Illustrative workflow · Preview v2 · Confidence not assessed
Hugo's toolkit
Connected tools. Your approval at each paid step.
Hugo decides which tools to use based on your question. You never navigate between screens.
Sample answer
Not a wall of text. A decision.
Hugo returns the verdict, the KPI breakdown, the evidence behind it, and a specific next move, formatted for the room, not the model.
Hugo · Diagnostic answer
Illustrative creative · Review example
Test an earlier product benefit and a version that works without sound. This is a proposed edit for human review, not a predicted lift.
Illustrative example · Confidence: not assessed · Preview v2. No client score, approval or outcome is represented.
What Hugo is worth
Keep the work together. Make the next decision.
Bring the diagnostic, research questions and creative brief into the same workspace. Review the sources before choosing what to test.
- Read the creative diagnostic and its limits
- Check whether the comparison cohort fits
- Explore unresolved buyer objections separately
- Keep the proposed edit with its supporting evidence
- Record the human choice and the next test
- Read saved results or confirm a new analysis
- Inspect available cohort coverage and source links
- Keep AI-simulated answers distinct from observed results
- Carry evidence into an editable creative brief
- Review the recommendation before recording a decision
Compress the loop
What used to take a week of meetings, diagnostic read, buyer reaction, benchmark check, brief rewrite, happens in one conversation while the editor is still in the timeline.
Protect the spend
Review the evidence before committing media budget. Hugo surfaces Rebuild verdicts before the media plan is locked.
End the deck cycle
Choose the delivery format your team needs. Hugo's output is a verdict, five KPIs, the evidence, and a next move, ready for your team to review.
Defend the decision
Inspect the recorded model, benchmark coverage and supporting evidence. Missing evidence stays explicit. When the CMO asks why, you have the receipts on hand.
Why teams trust him
Recommendations come with their receipts.
Hugo isn't a black box. Every answer ties back to the same data your team already trusts, and you can inspect every step.
Auditable reasoning trace
Inspect the available tool activity and source evidence supporting a recommendation. Human approvals and measured outcomes remain separate records.
Same data your team already uses
Hugo calls the real RoastIQ scoring engine, the real BuyerLens panels, the real benchmark pool. He doesn't re-implement the pipeline, he orchestrates it. One source of truth.
Honest about what he knows
Hugo flags low-confidence answers, surfaces benchmark sample sizes, and refuses to invent metrics. Scores are model predictions; synthetic interviews are simulated. He says so.
Questions teams ask first
What Hugo is, and isn't.
Straight answers to the questions every CMO, planner, and head of creative asks before they hand him a brief.
