How Hugo thinks
Watch the reasoning, not just the answer.
Hugo shows you every tool he uses, every piece of evidence he reads, every decision he makes — so you trust the recommendation.
Step 01
Understanding
Parses what you’re trying to decide — scale, fix, compare, or kill.
Step 02
Reading report
Pull the RoastIQ diagnostic: 5 KPIs, verdict, benchmark context, evidence.
Step 03
Searching benchmarks
Query the pool for platform + category norms to contextualize the scores.
Step 04
Deliberating
Cross-reference evidence. Identify the single biggest weakness and why it matters.
Step 05
Delivering the answer
One clear recommendation with evidence — not a list of maybes.
Understanding
Hugo reads your question and identifies the decision type: "Why did this ad get Sharpen?" = diagnostic explanation + fix recommendation. He needs: the RoastIQ report, benchmark context, and the specific KPI weakness.
Decision type: Explain verdict + recommend fix
Required data: 5 KPI scores, composite, benchmark position
Tools needed: read_report → search_benchmarks → synthesize
Hugo's toolkit
11 tools. One agent. Zero manual steps.
Hugo decides which tools to use based on your question. You never navigate between screens.
⚡
Run RoastIQ
Full 5-KPI diagnostic on any uploaded creative in under 90 seconds.
📊
Read Report
Pull any saved RoastIQ result — scores, verdict, evidence, next move.
👥
Buyer Interviews
Run 1–15 synthetic buyer personas with structured interview spines.
🔍
Search Benchmarks
Query the pool by platform, category, format, and region.
🔬
Compare Creatives
Side-by-side comparison across versions with per-KPI delta.
📋
Generate Brief
Prioritized creative direction: what to fix, keep, and test next.
📤
Upload Asset
Register uploaded files directly from conversation for analysis.
⏱️
Check Job Status
Poll running analyses and interviews — know when results are ready.
📝
Log Decision
Record scale/sharpen/rebuild decisions to the project audit trail.
🎯
Check Project
Full workspace state: assets, reports, pending jobs, decision history.
🗃️
Query Database
Direct read access to all data — reports, benchmarks, attributes.