Step 1
Start with the decision
Bring your creative, audience, market and the question you need to resolve. Agree the service scope with our team before work begins.
Onboarding
Getting started with SaliencyLab
Start with the creative decision you need to make. We connect the brief, diagnostic evidence and review in one workspace, then shape a concrete next-test plan.
Recommended first-run sequence
Step 2
Add context to the workspace
Add brand context and upload the creative. The saved analysis keeps the brief, diagnostic evidence and relevant benchmark context together.
Step 3
Review Keep / Change / Test
Start with the proposed next step, then inspect the five KPIs and evidence behind it. Check whether human review is recorded before treating the report as reviewed advice.
Step 4
Resolve the remaining question
Compare creative options or use BuyerLens to explore possible objections through simulated answers. Agree the next edit and measure the outcome in market.
When to use the other tools
Compare is for situations where two or more creatives are genuinely close and the team needs a side-by-side decision. BuyerLens is for directional audience reactions when one diagnostic still leaves open questions about likely objections or buyer fit.
- Use Compare when the shortlist is still alive and budget is about to move.
- Use BuyerLens when the report suggests a tension you want to pressure-test before human research.
- Use methodology when a stakeholder needs the language behind the score.
Useful links
Book a demo
Discuss the brief, deliverable and scope with our team.
Service and workspace access
See how service delivery and software allowances fit together.
Read the methodology
Decode KPI, benchmark, and decision language quickly.
Open the example report
See the report shape before you run your own creative.