Nine ads. Nine archived diagnostics.
One rubric.

Diagnosis: Educational hook with medium-paced opening; the brand is not yet visible in the first three seconds. Brand Impact lands at the rule's lower edge, the diagnostic moment for this opening pattern is the gap between the educational claim and the product arriving on screen.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Trend hook with dynamic motion, but the product is not visible in the first three seconds and the saliency layer flags visual ambiguity. Sell Proposition is the softest KPI, the claim the ad is making is not yet specific in the opening window.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Emotional-story hook with a slow opening; brand not yet in frame at three seconds. Sell Proposition lands at 40, the lowest KPI on any card here, because the establishing pacing was tuned for long-form, not the Meta Feed window.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Customer-testimonial hook with slow opening motion and no brand visible in the first three seconds. The trust-led value proposition is doing the work, but the opening pace burns the attention window before the brand earns it back.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Benefit-led hook with the brand and app interface present in the first three seconds. Beat the Skip is the top KPI on the card, the price or pin-style benefit appears before the skip decision. All five KPIs clear the Strong threshold.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Product-showcase hook with brand visible in the first three seconds, but the opening motion is static, so Beat the Skip carries on brand familiarity rather than visual energy. Build Brand sits at the rule's lower edge because the asset variety is narrow.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Lifestyle-escape hook with slow opening motion; brand is present in the first three seconds, but only once. Sell Proposition is the softest KPI, the specific spec or model the ad is selling is implied, not on-screen, in the opening window.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Problem-solution hook with dynamic motion and brand visible in the first three seconds, but the saliency layer flags text dominance, the opening is reading like a slide, not a film. Build Brand sits at the rule's edge because the visual brand cue arrives after the text.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.

Diagnosis: Emotional-story hook with dynamic motion and brand visible in the first three seconds. Brand Impact lands at the rule's lower edge, the Netflix mark is implied via tone and grade, more than shown. Card 04 has the same brand getting Brand Impact higher on YouTube with the same kind of opening.

Review the full sequence and compare a specific revision with the original. Record the human decision and test outcome; no lift is established by this example.