Case Studies

Real-world success stories from brands using SaliencyLab. See how leading companies optimize their creative performance with AI-powered analysis and achieve measurable results.

What You Will Find Here

Short, actionable updates and references you can use immediately in planning and creative review cycles.

  • Before/after creative diagnostics with measurable KPI movement.
  • What changed in edit strategy, media setup, and test design.
  • How confidence labels shaped scaling versus pause decisions.
  • Operational lessons for cross-team rollout after report delivery.

Best for: Marketing leads, growth teams, and agencies planning rollout playbooks.

Featured Demo Creative

Coca-Cola Ad Walkthrough

Quadrant view: media, info, KPI diagnostics, and delivery decision.

Demo Example
9-box style view
YouTube 1:01
81th percentile • High confidence

Top Left · Video

Coca-Cola · Coca-Cola Zero SugarYouTube1:01

Top Right · Detailed KPI Scores

85

Get Noticed

Strong

89

Sell Proposition

Strong

77

Build Brand

Moderate

KPI Components

Get Noticed Components

Branding86
Enjoyment73
Av. % Ad Viewed84

Sell Proposition Components

Persuasion89
Clarity76

Build Brand Components

Meaningful77
Different75
Salient85

Additional Diagnosis

Hidden by default to keep the demo clean. Expand when you need deeper diagnostic signals.

Bottom Left · Ad Info + Overall KPI Results

BrandCoca-Cola
ProductCoca-Cola Zero Sugar
CampaignSummer Spark
PlatformYouTube
CountryUnited States
Test Date2026-02
Ad Length1:01
Norm Versionv2.4
Prompted Key MessageCoca-Cola Zero Sugar keeps the full Coca-Cola taste with zero sugar.

RoastIQ

84

Beat the Skip

83

Brand Impact

79

Prompted Key Msg

35

RoastIQ explainer: weighted decision score from Beat the Skip, Brand Impact, Get Noticed, Sell Proposition, and Build Brand.

Bottom Right · Delivery Decision

AD SUCCESSFULLY DELIVERS TARGET PERFORMANCE

Get Noticed →

Sell Proposition ↑

+Current Action: PromoteScale this creative now.Promote: high noticed + high proposition.Adjust: one strong KPI, one improving KPI.Pause: mixed result, fix before scaling.Kill: weak on both dimensions.

Build the Brand

The creative shows strong get-noticed performance (85) supported by branding (86) and ad viewed (84). Enjoyment (73) remains the main lever to improve opening resonance.

Proposition delivery is strong (89) with clear messaging (76), CTA strength (75), and prompted key message (35). The current gap to the strongest KPI is 12 points, so persuasion cues should surface earlier.

Brand impact is moderate (77). Overall classification is Scale (high-high), with scale-ready recommendation for this benchmark context.

Methodology

Learn the measurement framework behind each recommendation.

Open Methodology

Example Report

Explore a complete report with evidence timeline and decision matrix before starting your own upload.

Open Example Report