What changed in v3
RoastIQ v3 introduces three layers of scoring where previously there was one. Instead of just seeing that Sell Proposition scored 63, you now see why: Persuasion is strong, but CTA is weak at 42.
The three layers
Layer 1: Raw signals — Attention, Clarity, Branding, Emotion, CTA (0-100 each)
Layer 2: Sub-KPI families
- Get Noticed: Branding + Enjoyment + Ad Viewed
- Sell Proposition: Persuasion + Clarity + CTA
- Build Brand: Meaningful + Different + Salient
Layer 3: Main KPIs + composite — The 5 weighted KPIs that determine the verdict
Why this matters
A creative director who sees Sharpen at 63 for Sell Proposition can now drill into Layer 2 and find that Clarity is strong but CTA is weak. Then drill into Layer 1 to see the raw CTA score. Each layer narrows the diagnosis until the fix is specific.
One number hides the problem. Three layers reveal it.
What stays the same
The 5 KPI names are unchanged. The weights are unchanged. The verdict thresholds are unchanged. The composite formula is unchanged. We added depth, not complexity.