KPI, benchmark, evidence, and decision language used across the product.
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A-Z reference
SaliencyLab Lexicon
Creative Intelligence Glossary
Full definitions for KPI language, evidence standards, benchmark confidence terms, and decision framing used across SaliencyLab workflows.
Reading paths for the concepts teams check most often.
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Topic Guides
Start with the topic guides, then jump into the full glossary.
Each card gives you the quick context, anchor terms, and the fastest reading path.Build Brand
Improve memory linkage, cue consistency, and distinctiveness without sacrificing short-term performance.
Build BrandBranding ScorePlatform Cards
Beat the Skip
Improve first-seconds retention, pacing, and opening clarity before you scale spend.
Beat the SkipSkip Risk BandAttention Score
Sell Proposition
Make the value message clear and believable so viewers can explain why the product should win.
Sell PropositionClarity ScorePrompted Key Message Score
Evidence and Diagnostics
Turn model outputs into concrete edits with evidence timelines and diagnostic KPIs.
Evidence TimelineMetric ProvenanceCTA Score
Benchmarks and Confidence
Read percentile rank, confidence, and source quality before you promote, adjust, pause, or kill.
Percentile RankBenchmark ConfidenceSkip x Impact Matrix Cell
Synthetic Audience
Know when synthetic panels should guide iteration and when confidence is too weak to trust.
Synthetic Panel ConfidenceBuild BrandSell Proposition
Full Reference
Browse every glossary term in one editorial reference.
A
1 termsB
5 termsBeat the Skip
primary score
Measures whether the opening moments reduce early drop-off risk.
Why it matters: Protects paid reach by keeping viewers through the first seconds.
Benchmark Confidence
benchmark context
Confidence label computed from source type, sample count, and data recency.
Why it matters: Guides how aggressive teams should be with scaling decisions.
Brand Impact
primary score
Measures how strongly the creative builds long-term brand memory and meaning.
Why it matters: Prevents short-term performance from hurting long-term equity.
Branding Score
diagnostic signal
Diagnostic KPI for logo/product/brand-cue visibility and linkage.
Why it matters: Confirms the creative is memorable for the right brand.
Build Brand
primary score
Primary branding KPI for cue consistency, memory linkage, and distinctiveness.
Why it matters: Ensures performance gains are attributed to the brand, not only to scenes.
C
2 termsClarity Score
diagnostic signal
Diagnostic KPI for message comprehension and informational sharpness.
Why it matters: Clarifies if copy, visuals, and structure communicate the proposition fast enough.
CTA Score
diagnostic signal
Diagnostic KPI for call-to-action strength and action clarity.
Why it matters: Shows whether viewers understand what to do next and why.
E
2 termsEmotion Score
diagnostic signal
Diagnostic KPI for affective resonance and enjoyment cues.
Why it matters: Emotional lift can amplify both recall and persuasion outcomes.
Evidence Timeline
evidence layer
Timestamped evidence linking scenes, transcript lines, and detected cues to claims.
Why it matters: Converts insights into concrete edit instructions instead of generic advice.
G
1 termsM
1 termsP
3 termsPercentile Rank
benchmark context
Relative performance ranking against benchmark peers.
Why it matters: Shows whether a creative is underperforming or outperforming market context.
Platform Cards
decision rule
Channel-specific recommendation cards for YouTube, Meta, and TikTok execution.
Why it matters: Turns diagnosis into deployable creative, packaging, and testing plans.
Prompted Key Message Score
diagnostic signal
Measures alignment between intended marketer message and delivered audience takeout.
Why it matters: Prevents mismatch between campaign intent and viewer interpretation.
R
1 termsS
4 termsSell Proposition
primary score
Primary persuasion KPI for value-message clarity and believability.
Why it matters: Shows whether people understand why the product is worth choosing.
Skip Risk Band
decision rule
Low/medium/high risk classification for early abandonment.
Why it matters: Prioritizes creatives that need immediate hook optimization.
Skip x Impact Matrix Cell
decision rule
Quadrant position combining Beat the Skip and Brand Impact to classify trajectory.
Why it matters: Translates scores into action: promote, adjust, pause, or kill.
Synthetic Panel Confidence
synthetic signal
Quality gate for simulated audience output based on specificity and persona adherence.
Why it matters: Prevents synthetic feedback from being used when interview quality is weak.
Related pages
Explore the tools and concepts behind these terms.
RoastIQ Diagnostic
Score your ad across all five KPI families
Ad Benchmarks
Interpret scores with category and platform norms
BuyerLens
Structured buyer interviews from a RoastIQ result
Methodology
How scores are calculated and what they do not claim
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