Market intelligence
Browse competitor creative and platform-native evidence in SaliencyLab before deciding what to analyze, adapt, or create next.
Market is the discovery surface for competitor advertising. Use it before analysis to understand what is running in a category and to find useful comparison points.
It is designed for creative research, not for copying a competitor or treating public platform activity as complete campaign-performance data.
Narrow the market
Filter by the dimensions that match the decision you are making:
- Platform
- Market
- Category
- Creative format
- Length or placement when available
The closest useful comparison is usually not the most famous ad. It is the ad that shares the same platform, slot, category, and market constraints.
Build a useful comparison set
Start broad enough to understand the category, then narrow deliberately:
- Select the platform and market relevant to the planned media buy.
- Narrow to the category or competitive set.
- Compare like formats—video with video, static with static—where possible.
- Use length and placement to separate fundamentally different creative jobs.
- Note patterns that recur across several relevant ads.
One creative can be inspiring, but it does not establish a pattern. Look for repeated choices in openings, branding, product demonstration, proof, offers, and calls to action.
Read evidence labels carefully
Public platform data is incomplete and differs by platform. SaliencyLab distinguishes observed engagement signals from modeled estimates where applicable. Treat sample size and confidence as part of the result, not as footnotes.
Do not assume that an ad visible in a transparency library is a top performer. Visibility can show that a creative ran; it does not automatically reveal spend, targeting, incrementality, or commercial outcome.
Questions Market can help answer
- Which opening devices are common in this category and platform?
- How early do relevant competitors show the brand or product?
- Which propositions and proof devices appear repeatedly?
- Are executions primarily creator-led, product-led, demonstrative, or narrative?
- Which conventions are crowded enough that differentiation may matter?
Market is less suited to questions such as “Which ad generated the highest incremental sales?” unless a directly observed and comparable outcome source supports that conclusion.
Turn research into a brief
Capture the pattern, the evidence, and the implication separately.
| Observation | Evidence | Decision implication |
|---|---|---|
| Product use appears early | Repeated across relevant short-form videos | Test an opening that demonstrates the product before exposition |
| Competitor branding is visually similar | Shared color and pack-shot conventions | Preserve recognition while creating a distinctive opening cue |
This prevents a market observation from becoming an unsupported performance claim.
Move from browsing to diagnosis
When you find a relevant pattern or competitor, bring the decision back into a project and analyze your own creative with RoastIQ. Market evidence gives context; it is not a verdict on your ad.
Continue with RoastIQ creative diagnosis, then use benchmark and confidence guidance when comparing results.