[Back this creative for this objective]
[One sentence explaining the strongest evidence and the principal limitation.]
Creative
[Exact version, placement, audience and link]
Review
[Reviewer, date, evidence status and owner]
What we compared
[Version A]
[Offer, duration, strength and concern]
[Version B]
[Offer, duration, strength and concern]
[What stayed constant and what limits comparability]
[The specific creative issue]
Source
[Frame or timestamp, source link and observable detail]
Interpretation
[Model diagnostic, version and why it matters for this objective]
[Distinguish predicted outputs from measured outcomes]
[What could the message mean?]
Answer and source
[Exact permitted answer, question, date; label real, simulated or authored]
Alternative reading
[Dissent or missing evidence that could change the conclusion]
[If no interviews were needed, state the relevant question and why the decision can proceed]
[One clear change]
Change
[Scene, proposed instruction and reason]
Preserve
[The strength or constraint to retain]
Done when: [visible completion criterion in the exported file]
[The decision and its owner]
[What happens next, by whom, and when]
What would change the recommendation?
[Defined contrary evidence or the smallest remaining information need]
SaliencyLab · Creative review