https://www.saliencylab.com/ 2026-08-01 https://cdn.saliencylab.com/media/coca-cola-holidays-are-coming-poster.jpg SaliencyLab live demo: Coca-Cola "Holidays are coming" being scored RoastIQ analysing a Coca-Cola Christmas ad in real time across five KPIs https://cdn.saliencylab.com/media/panel-workflow-poster.jpg Synthetic Users panel workflow 36-persona synthetic panel surfacing buyer-rejection language https://cdn.saliencylab.com/hugo-character.png Hugo, the SaliencyLab AI agent Autonomous agent that orchestrates RoastIQ and Synthetic Users from one conversation https://cdn.saliencylab.com/media/coca-cola-holidays-are-coming-poster.jpg How SaliencyLab scores an ad in 90 seconds Live demo: RoastIQ analyses a Coca-Cola ad in real time across the five KPIs (Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, Build Brand). https://cdn.saliencylab.com/media/coca-cola-holidays-are-coming-web.mp4 https://www.saliencylab.com/ yes no https://cdn.saliencylab.com/media/panel-workflow-poster.jpg Synthetic Users panel workflow Walk-through of the 36-persona synthetic panel that surfaces buyer-rejection language alongside a RoastIQ verdict. https://cdn.saliencylab.com/media/panel-workflow.mp4 https://www.saliencylab.com/ yes no https://www.saliencylab.com/hubs/case-studies 2026-08-01 https://cdn.saliencylab.com/case-studies/frames/03-cerave-tiktok-uk/frame-1.jpg CeraVe TikTok UK — opening frame CeraVe TikTok UK ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/05-loreal-paris-meta-us/frame-1.jpg L'Oréal Paris Meta US — opening frame L'Oréal Paris Meta US ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/06-coca-cola-meta-us/frame-1.jpg Coca-Cola Meta US — opening frame Coca-Cola Meta US ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/07-bmw-youtube-de/frame-1.jpg BMW YouTube DE — opening frame BMW YouTube DE ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/08-booking-youtube-ae/frame-1.jpg Booking.com YouTube AE — opening frame Booking.com YouTube AE ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/09-nivea-youtube-de/frame-1.jpg Nivea YouTube DE — opening frame Nivea YouTube DE ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/10-bmw-meta-de/frame-1.jpg BMW Meta DE — opening frame BMW Meta DE ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/11-nike-youtube-us/frame-1.jpg Nike YouTube US — opening frame Nike YouTube US ad scored through the SaliencyLab RoastIQ pipeline https://cdn.saliencylab.com/case-studies/frames/12-netflix-meta-us/frame-1.jpg Netflix Meta US — opening frame Netflix Meta US ad scored through the SaliencyLab RoastIQ pipeline https://www.saliencylab.com/hubs/case-studies/03-cerave-tiktok-uk 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/03-cerave-tiktok-uk-poster.jpg CeraVe TikTok UK — case study poster CeraVe educational-POV TikTok cut scored through RoastIQ. Composite 58, verdict SHARPEN. https://cdn.saliencylab.com/case-studies/frames/03-cerave-tiktok-uk/frame-1.jpg CeraVe TikTok UK — opening frame CeraVe TikTok UK ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/03-cerave-tiktok-uk-poster.jpg CeraVe TikTok UK — RoastIQ teardown CeraVe educational-POV TikTok cut scored through RoastIQ. Composite 58, verdict SHARPEN. https://cdn.saliencylab.com/case-studies/videos/03-cerave-tiktok-uk.mp4 https://www.saliencylab.com/hubs/case-studies/03-cerave-tiktok-uk yes no https://www.saliencylab.com/hubs/case-studies/05-loreal-paris-meta-us 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/05-loreal-paris-meta-us-poster.jpg L'Oréal Paris Meta US — case study poster L'Oréal Paris Meta-Feed creative scored through RoastIQ. Composite 60, verdict SHARPEN. https://cdn.saliencylab.com/case-studies/frames/05-loreal-paris-meta-us/frame-1.jpg L'Oréal Paris Meta US — opening frame L'Oréal Paris Meta US ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/05-loreal-paris-meta-us-poster.jpg L'Oréal Paris Meta US — RoastIQ teardown L'Oréal Paris Meta-Feed creative scored through RoastIQ. Composite 60, verdict SHARPEN. https://cdn.saliencylab.com/case-studies/videos/05-loreal-paris-meta-us.mp4 https://www.saliencylab.com/hubs/case-studies/05-loreal-paris-meta-us yes no https://www.saliencylab.com/hubs/case-studies/06-coca-cola-meta-us 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/06-coca-cola-meta-us-poster.jpg Coca-Cola Meta US — case study poster Coca-Cola Meta-Feed creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/frames/06-coca-cola-meta-us/frame-1.jpg Coca-Cola Meta US — opening frame Coca-Cola Meta US ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/06-coca-cola-meta-us-poster.jpg Coca-Cola Meta US — RoastIQ teardown Coca-Cola Meta-Feed creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/videos/06-coca-cola-meta-us.mp4 https://www.saliencylab.com/hubs/case-studies/06-coca-cola-meta-us yes no https://www.saliencylab.com/hubs/case-studies/07-bmw-youtube-de 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/07-bmw-youtube-de-poster.jpg BMW YouTube DE — case study poster BMW YouTube creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/frames/07-bmw-youtube-de/frame-1.jpg BMW YouTube DE — opening frame BMW YouTube DE ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/07-bmw-youtube-de-poster.jpg BMW YouTube DE — RoastIQ teardown BMW YouTube creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/videos/07-bmw-youtube-de.mp4 https://www.saliencylab.com/hubs/case-studies/07-bmw-youtube-de yes no https://www.saliencylab.com/hubs/case-studies/08-booking-youtube-ae 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/08-booking-youtube-ae-poster.jpg Booking.com YouTube AE — case study poster Booking.com YouTube creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/frames/08-booking-youtube-ae/frame-1.jpg Booking.com YouTube AE — opening frame Booking.com YouTube AE ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/08-booking-youtube-ae-poster.jpg Booking.com YouTube AE — RoastIQ teardown Booking.com YouTube creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/videos/08-booking-youtube-ae.mp4 https://www.saliencylab.com/hubs/case-studies/08-booking-youtube-ae yes no https://www.saliencylab.com/hubs/case-studies/09-nivea-youtube-de 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/09-nivea-youtube-de-poster.jpg Nivea YouTube DE — case study poster Nivea YouTube creative scored through RoastIQ. Composite 67, verdict SHARPEN. https://cdn.saliencylab.com/case-studies/frames/09-nivea-youtube-de/frame-1.jpg Nivea YouTube DE — opening frame Nivea YouTube DE ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/09-nivea-youtube-de-poster.jpg Nivea YouTube DE — RoastIQ teardown Nivea YouTube creative scored through RoastIQ. Composite 67, verdict SHARPEN. https://cdn.saliencylab.com/case-studies/videos/09-nivea-youtube-de.mp4 https://www.saliencylab.com/hubs/case-studies/09-nivea-youtube-de yes no https://www.saliencylab.com/hubs/case-studies/10-bmw-meta-de 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/10-bmw-meta-de-poster.jpg BMW Meta DE — case study poster BMW Meta-Feed creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/frames/10-bmw-meta-de/frame-1.jpg BMW Meta DE — opening frame BMW Meta DE ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/10-bmw-meta-de-poster.jpg BMW Meta DE — RoastIQ teardown BMW Meta-Feed creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/videos/10-bmw-meta-de.mp4 https://www.saliencylab.com/hubs/case-studies/10-bmw-meta-de yes no https://www.saliencylab.com/hubs/case-studies/11-nike-youtube-us 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/11-nike-youtube-us-poster.jpg Nike YouTube US — case study poster Nike YouTube creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/frames/11-nike-youtube-us/frame-1.jpg Nike YouTube US — opening frame Nike YouTube US ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/11-nike-youtube-us-poster.jpg Nike YouTube US — RoastIQ teardown Nike YouTube creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/videos/11-nike-youtube-us.mp4 https://www.saliencylab.com/hubs/case-studies/11-nike-youtube-us yes no https://www.saliencylab.com/hubs/case-studies/12-netflix-meta-us 2026-08-01 https://cdn.saliencylab.com/case-studies/posters/12-netflix-meta-us-poster.jpg Netflix Meta US — case study poster Netflix Meta-Feed creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/frames/12-netflix-meta-us/frame-1.jpg Netflix Meta US — opening frame Netflix Meta US ad opening frame analysed by RoastIQ https://cdn.saliencylab.com/case-studies/posters/12-netflix-meta-us-poster.jpg Netflix Meta US — RoastIQ teardown Netflix Meta-Feed creative scored through RoastIQ with full KPI breakdown. https://cdn.saliencylab.com/case-studies/videos/12-netflix-meta-us.mp4 https://www.saliencylab.com/hubs/case-studies/12-netflix-meta-us yes no https://www.saliencylab.com/blog/pre-post-gap 2026-07-31 https://www.saliencylab.com/blog/pre-post-gap.svg The Pre-Post Gap: Why creative testing after launch is too late The Pre-Post Gap: Why creative testing after launch is too late — SaliencyLab Journal https://www.saliencylab.com/blog/gitex-africa-2026-morocco-300 2026-07-31 https://www.saliencylab.com/api/blog-cover?slug=gitex-africa-2026-morocco-300&title=SaliencyLab+selected+for+GITEX+Africa+2026+as+part+of+Morocco+300&category=Company+News 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https://www.saliencylab.com/api/blog-cover?slug=platform-specific-creative-best-practices-meta-tiktok-youtube&title=Platform-Specific+Creative+Best+Practices+for+Meta%2C+TikTok%2C+and+YouTube&category=Journal Platform-Specific Creative Best Practices for Meta, TikTok, and YouTube Platform-Specific Creative Best Practices for Meta, TikTok, and YouTube — SaliencyLab Journal https://www.saliencylab.com/blog/when-to-use-synthetic-users-after-roastiq 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=when-to-use-synthetic-users-after-roastiq&title=When+to+Use+BuyerLens+After+RoastIQ&category=Science When to Use BuyerLens After RoastIQ When to Use BuyerLens After RoastIQ — SaliencyLab Journal https://www.saliencylab.com/blog/benchmark-context-in-creative-testing 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=benchmark-context-in-creative-testing&title=Benchmark+Context+in+Creative+Testing&category=Science Benchmark Context in Creative Testing Benchmark Context in Creative Testing — SaliencyLab Journal https://www.saliencylab.com/blog/buyerlens-study-strength 2026-07-31 https://www.saliencylab.com/blog/buyerlens-study-strength.svg When a BuyerLens study is strong enough to act on When a BuyerLens study is strong enough to act on — SaliencyLab Journal https://www.saliencylab.com/blog/decision-loop-workspace 2026-07-31 https://www.saliencylab.com/blog/decision-loop-workspace.svg From RoastIQ to BuyerLens to brief: the decision loop in one workspace From RoastIQ to BuyerLens to brief: the decision loop in one workspace — SaliencyLab Journal https://www.saliencylab.com/blog/roastiq-to-buyerlens-context 2026-07-31 https://www.saliencylab.com/blog/roastiq-to-buyerlens-context.svg From RoastIQ score to buyer objection: how context makes synthetic interviews sharper From RoastIQ score to buyer objection: how context makes synthetic interviews sharper — SaliencyLab Journal https://www.saliencylab.com/blog/how-to-interpret-roastiq-kpi-scores 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=how-to-interpret-roastiq-kpi-scores&title=How+to+Interpret+RoastIQ+KPI+Scores%3A+A+Practical+Guide&category=Science How to Interpret RoastIQ KPI Scores: A Practical Guide How to Interpret RoastIQ KPI Scores: A Practical Guide — SaliencyLab Journal https://www.saliencylab.com/blog/why-your-ad-gets-skipped-in-the-first-five-seconds 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=why-your-ad-gets-skipped-in-the-first-five-seconds&title=Why+Your+Ad+Gets+Skipped+in+the+First+Five+Seconds&category=Journal Why Your Ad Gets Skipped in the First Five Seconds Why Your Ad Gets Skipped in the First Five Seconds — SaliencyLab Journal https://www.saliencylab.com/blog/roastiq-v3-sub-kpi-breakdown 2026-07-31 https://www.saliencylab.com/api/blog-cover?slug=roastiq-v3-sub-kpi-breakdown&title=RoastIQ+v3%3A+Sub-KPI+breakdown+and+3-layer+scoring&category=Product+Updates RoastIQ v3: Sub-KPI breakdown and 3-layer scoring RoastIQ v3: Sub-KPI breakdown and 3-layer scoring — SaliencyLab Journal https://www.saliencylab.com/blog/benchmark-pool-500-ads 2026-07-31 https://www.saliencylab.com/api/blog-cover?slug=benchmark-pool-500-ads&title=Benchmark+pool+reaches+500+ads+across+Meta%2C+TikTok%2C+and+YouTube&category=Company+News Benchmark pool reaches 500 ads across Meta, TikTok, and YouTube Benchmark pool reaches 500 ads across Meta, TikTok, and YouTube — SaliencyLab Journal https://www.saliencylab.com/blog/hugo-agent-launch 2026-07-31 https://www.saliencylab.com/api/blog-cover?slug=hugo-agent-launch&title=Meet+Hugo%3A+your+autonomous+creative+intelligence+agent&category=Product+Updates Meet Hugo: your autonomous creative intelligence agent Meet Hugo: your autonomous creative intelligence agent — SaliencyLab Journal https://www.saliencylab.com/blog/ad-attention-heatmaps-explained 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=ad-attention-heatmaps-explained&title=Ad+Attention+Heatmaps+Explained%3A+How+AI+Predicts+Where+People+Look&category=Science Ad Attention Heatmaps Explained: How AI Predicts Where People Look Ad Attention Heatmaps Explained: How AI Predicts Where People Look — SaliencyLab Journal https://www.saliencylab.com/blog/ai-ad-creative-scoring-vs-ab-testing 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=ai-ad-creative-scoring-vs-ab-testing&title=AI+Ad+Creative+Scoring+vs+A%2FB+Testing%3A+Which+One+and+When&category=Science AI Ad Creative Scoring vs A/B Testing: Which One and When AI Ad Creative Scoring vs A/B Testing: Which One and When — SaliencyLab Journal https://www.saliencylab.com/blog/benchmark-interpretation-guide-for-creative-teams 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=benchmark-interpretation-guide-for-creative-teams&title=Benchmark+Interpretation+Guide+for+Creative+Teams&category=Science Benchmark 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https://www.saliencylab.com/api/blog-cover?slug=coca-cola-demo-report-walkthrough&title=Coca-Cola+Demo+Report+Walkthrough%3A+How+to+Read+a+Decision-Ready+Diagnostic&category=Journal Coca-Cola Demo Report Walkthrough: How to Read a Decision-Ready Diagnostic Coca-Cola Demo Report Walkthrough: How to Read a Decision-Ready Diagnostic — SaliencyLab Journal https://www.saliencylab.com/blog/is-your-ad-ready-to-launch 2026-08-01 https://www.saliencylab.com/api/blog-cover?slug=is-your-ad-ready-to-launch&title=Is+Your+Ad+Ready+to+Launch%3F&category=Journal Is Your Ad Ready to Launch? 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