SALIENCYLAB — CREATIVE DECISION BRIEF
Blank worksheet · 7 October 2026 · https://www.saliencylab.com/compare#decision-brief
This is a template, not a customer result or a completed report.

CAMPAIGN
Brand / asset version:
Audience / market / language:
Platform / placement / length / objective:
Offer and substantiation available:
Brand constraints and elements that must stay:
Decision needed / owner / deadline:

FOR EACH RECOMMENDATION
Exact frame, timestamp or passage:
What is directly observable:
What to keep and why:
Proposed change and priority:
Reasoning / source / competing interpretation:
Evidence type: observed creative / model inference / synthetic hypothesis / real participant response / measured campaign outcome
Unknowns and platform/cohort limitations:
Owner decision: accepted / adapted / rejected / deferred
Reason and revised asset version:

NEXT TEST
Question and alternative explanation:
Method: real interviews / participant experiment / controlled campaign / other
Metric and definition agreed before testing:
Sampling, stopping rule and confounds:
What result would change the decision:
What happened (leave blank until observed):

A revised diagnostic score is not observed performance improvement. BuyerLens is simulated and downstream of RoastIQ. Keep campaign outcomes separate from predictions. Human review is included in the service scope, not implied for every software report. See https://www.saliencylab.com/pricing for current scope.